LG Household & Healthcare announced on Feb. 20 that it has signed a contract to acquire the ‘Physiogel’ business right in Asia and North America from global pharmaceutical company GlaxoSmithKline. Physiogel is a leading brand among European derma cosmetic products
Physiogel is a derma cosmetics and personal care brand that originated in Germany. Its business covers Asia, Europe and South America.
Derma cosmetics are a rapidly growing global category. LG Household & Healthcare is leading the derma cosmetics market by succeeding in fostering a local brand CNP acquired in 2014 as a mega brand with annual sales exceeding 100 billion won in 2019.
LG Household & Healthcare is planning to promote Physiogel as a leading global derma cosmetic brand by utilizing its own research and production capabilities and global network based on its experience in making other brands successful, and further strengthened its cosmetics and personal care portfolio with derma cosmetics after acquiring Physiogel.