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Mirae Asset Management's 'Smart Leaflet' Picks Up Asian Design Prize
A Convenient Mobile-optimized Fund Guide
Mirae Asset Management's 'Smart Leaflet' Picks Up Asian Design Prize
  • By Yoon Young-sil
  • February 14, 2020, 09:34
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Mirae Asset Management’s Smart Leaflet

Mirae Asset Management announced on Feb. 12 that its Smart Leaflet was selected as a winner at the 2020 Asia Design Prize.

The company’s Smart Leaflet is a mobile-optimized fund guide that allows people to check fund information anytime, anywhere through mobile messengers without visiting sales offices.

The application uses illustration images to help customers understand the content with ease. 

The Asia Design Prize is an international competition for designers from around the world and accepts entries from companies, design institutes and studios, and students. At this year’s event, 2,340 works from 38 countries competed and 43 professors and designers from 10 countries judged works to select the top 10 percent as winners.

Mirae Asset Management has been producing Smart Leaflet since 2017. It is mainly delivered to employees at sales branches and customers through sales companies. If a customer wants to receive consulting, they can directly call the customer support center through the application.