Wednesday, April 8, 2020
LG Electronics Changes Smartphone Strategy Once Again
G9 for Domestic Market and V60 for Overseas
LG Electronics Changes Smartphone Strategy Once Again
  • By Kim Eun-jin
  • February 10, 2020, 10:46
Share articles

LG Electronics will release the V60 ThinQ in overseas markets and G9 ThinQ for the domestic market in the first half of this year. 

LG Electronics has decided to release its premium phones, the G and V series, separately in Korea and overseas. The company has been seeking to make a turnaround by changing the identities of the G and V series almost every half year. However, smartphone experts point out that the company’s strategy is confusing because the two series have changed so frequently.

LG Electronics has been preparing the V60 ThinQ as a premium phone for overseas markets and G9 ThinQ for the domestic market, with both to be released in the first half of this year. The new models were originally scheduled to debut at MWC 2020, the world's largest mobile exhibition to be held in Barcelona, ​​Spain on Feb. 24 (local time). But the spread of the Wuhan coronavirus forced the company to change the plan and launch them in each country depending on their situation.

“We will conduct aggressive marketing for premium products in North America and Europe as commercial 5G services have been launched there,” LG Electronics said in a conference call on Jan. 30. “We will scale up sales by releasing 5G models at reasonable prices.”

Both the V60 and G9 ThinQ will be loaded with dual displays, but the V60 ThinQ is expected to be powered by the Snapdragon 865, Qualcomm's highest-end product, and G9 ThinQ by the Snapdragon 7 series which is one grade below the Snapdragon 865.

However, the strategy of releasing V-series overseas and G-series domestically is the opposite of LG Electronics’ smartphone release in October 2019, only four months ago. In the second half of 2019, LG Electronics released the V50S ThinQ (5G) in Korea only and the G8X ThinQ (LTE) in overseas markets.

This is not the first time that the identities of the G and V series have changed. At a press conference in May 2018, LG Electronics said that it would differentiate the G and V series by loading liquid crystal displays (LCDs) onto the G series and organic light emitting diodes (OLED) displays onto the V-series. Afterwards, in February 2019, the G Series changed to Long Term Evolution (LTE)-specialized smartphones and V series to 5G smartphones. Dual screens have been applied only to the V series but will now be used for the G series.