LG Electronics has commercialized a plastic OLED panel for vehicles for the first time in the world.
The company announced on Feb. 6 that it will supply a digital cockpit system based on plastic OLED (P-OLED) for the 2021 model of Cadillac's SUV Escalade.
Cadillac also announced in Los Angeles on Feb. 5 its plans to launch the new Escalade with a P-OLED panel on the global market.
A P-OLED panel is made of plastic instead of glass and its display can be bent flexibly.
The digital cockpit supplied by LG Electronics combines three displays into one. The three are a 38-inch P-OLED dashboard and two infotainment displays. Its resolution is higher than 4K, and its visibility is excellent. It is possible to design the digital cockpit in various forms because it does not need backlights. The display has a wide viewing angle, which makes it much easier for the driver to look at information at a glance.
The integrated infotainment system consists of a dashboard, audio, video and navigation (AVN) and the rear seat infotainment (RSI) system. The RSI system consists of two 12.6-inch displays and can be shared by left and right passengers in the rear seat. It easily works with external devices such as smartphones and laptops. LG Electronics has also developed software that implements an integrated infotainment system.
LG Electronics plans to supply the RSI system not only to the Escalade, but also to various new vehicles to be launched by GM. Mercedes-Benz is also expected to load LG Electronics' P-OLED panels on the new E-class to be released this year.
Car display demand is expected to continue to grow. Market research firm IHS Markit predicted that the global automotive display market will expand from 9.8 trillion won in 2019 to 12 trillion won in 2023.
As LG Electronics possesses a number of technologies that enhance OLED characteristics, such as rollable TVs and flexible panels, it plans to diversify P-OLED applications in vehicles to windshields, rear-view mirrors, and passenger seats.
As LG Electronics succeeded in commercializing the world's first automobile P-OLED, LG Display is expected to benefit directly as LG Display is in charge of the production of automotive P-OLED panels that LG Electronics supplies to Cadillac and is the only supplier of automotive P-OLED panels in the world.