Hyundai Motor and Kia Motors' ads were among the top 10 in an online poll on ads aired during Super Bowl 2020 in the United States.
Hyundai and Kia came in 2nd and 8th in the USA Today Super Bowl AD Meter conducted by the USA Today online site, daily USA Today said Feb. 5. People were allowed to vote on 62 ads that were broadcast during the football game.
Innocean Worldwide launched the Super Bowl ad for Hyundai Motor for the 10th year in 2020.
This year, a 60-second TV ad of Hyundai Motor's ”Smaht Pahk” produced by Innocean America (IWA) was aired in the first quarter of the Super Bowl, and “Tough Never Quits,” a Kia Motors ad produced by David & Goliath, a U.S. ad company, hit the airwaves in the third quarter. Popular Hollywood actors, famous NFL and MLB players appeared in the ads and attracted much attention from viewers.