YouTube as a Communication Channel
An increasing number of South Korean securities companies are paying attention to communication via YouTube as a major social communication platform.
Samsung Securities opened its Samsung Pop channel on YouTube in 2007 and it recently topped 20 million views. Its latest content includes CES 2020, in which trends in the global electronics industry and expert opinions were shared. At present, the channel has 6,120 subscribers.
Mirae Asset Daewoo’s YouTube channel recently topped 19.83 million views although it was opened in as recently as 2014. That of Shinhan Financial Investment, which topped 16 million views, is increasing subscribers with entertaining elements comparable to those of TV shows.
Daishin Securities recently topped 12.96 million views in just three years. KB Securities’ YouTube channel was opened in late 2011 and recently topped 10 million views. They are currently followed by Kiwoom Securities (8.5 million), NH Investment & Securities (4.66 million), Yuanta Securities (3.43 million), EBEST Investment & Securities (3.42 million) and Korea Investment & Securities (1.5 million).
Their goal is to help viewers more easily understand financial information and concepts via YouTube. They are working on more interesting and useful videos with more and more viewers visiting their channels.