January Sales Drop 33% on Year
SsangYong Motor Co., part of India's Mahindra Group, announced on Feb. 3 that the company sold a total of 7,653 units in January 2020 -- 5,557 units in domestic sales and 2,096 in exports.
SsangYong’s January 2020 sales dropped 33 percent over the same month last year due to depressed auto market, fewer working days resulted from Lunar New Year’s holidays and the end of temporary reduction in consumption taxes.
Its domestic sales declined 36.8 percent year-on-year due to seasonal factors and worsening market uncertainty including shrinking consumer confidence, and its exports also declined 20.4 percent year-on-year.
SsangYong sold over 100,000 vehicles at home last year for four consecutive years despite sluggish domestic auto market, and it will push forward with an aggressive sales strategy in customer services and customized marketing events to continue its growth in the domestic market this year.
The company is also making an effort to increase exports through various global marketing activities and local launches of the models at the regional motor show such as the Brussels European Motor Show.
SsangYong Motor stressed that the company saw a decrease in January sales due to seasonal factors and market uncertainty but will pull together its competence to recover sales soon by improving business fundamental structure for competitiveness enhancement and by realizing global cooperation plans in preparation for future business.