Samsung Electronics was pushed into third place in the Indian smartphone market, the world's second largest market, due to advances by Chinese brands.
Samsung Electronics ranked third after Xiaomi and Vivo as its market share fell by 1 percentage point to 19 percent in the fourth quarter of last year, market research firm Counterpoint Research reported on Jan. 27.
This was the first time that Samsung Electronics ranked third in the Indian smartphone market. The Korean smartphone giant had maintained the No. 1 position in India for a long time until 2018. In that year, Xiaomi took first place from Samsung Electronics for the first time. Since then, Samsung Electronics has not fully recovered yet.
The company reorganized its smartphone lineup by introducing the Galaxy A and the Galaxy M last year, but lost a price war with Chinese companies.
Xiaomi ranked first with a 27 percent share in the fourth quarter of last year, while Vivo came in second with a 21 percent share. Vivo recoded a 10 percent market share a year earlier, but its smartphone shipments grew 132 percent. Fourth and fifth place went to Chinese companies Oppo (12 percent) and Realme (8 percent).
“The combined market share of Chinese smartphone makers rose to 72 percent in 2019 from 60 percent in 2018,” Counterpoint Research said. “Xiaomi, Realme, and Oneplus increased the number of their offline stores while Vivo raised its share through online channels."