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SNS Utilization Rate Falls for First Time in 8 Years in Korea
Facebook Most Popular SNS in Korea
SNS Utilization Rate Falls for First Time in 8 Years in Korea
  • By Choi Moon-hee
  • January 28, 2020, 14:52
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The utilization rate of social networking services (SNS) dropped for the first time in Korea last year.

The utilization rate of social networking services (SNS) in Korea dropped for the first time in eight years in 2019, the Korea Information Society Development Institute (KISDI) said on Jan. 27.

In a survey conducted last year, 47.7 percent of the 10,864 respondents at 4,583 households in Korea said that they used SNS, KISDI said.

The SNS utilization rate stood at 16.8 percent in the first survey carried out in 2011. It had risen steadily to reach 48.2 percent in 2018 before falling for the first time last year.

The most frequently used SNS was Facebook (29.6 percent), followed by Kakao Story (26.3 percent), Instagram (19.3 percent), Naver Band (10.6 percent) and Twitter (5.3 percent).