Wednesday, April 8, 2020
LF’s Casual Brand Hazzys to Demonstrate Virtual Fitting Technology at CES 2020
In Collaboration with LG Electronics
LF’s Casual Brand Hazzys to Demonstrate Virtual Fitting Technology at CES 2020
  • By Choi Moon-hee
  • January 10, 2020, 10:04
Share articles

LG Electronics’ ThinQ Fit booth installed at CES 2020 in Las Vegas

LF Corp.’s luxury casual brand Hazzys will showcase advanced virtual fitting technology in cooperation with LG Electronics at CES 2020, the world’s greatest electronic and IT fair now underway in Las Vegas, the United States, the Korean fashion clothing company said on Jan. 9 (local time).

LF provided its brand clothes including Hazzys’ for the demonstration of LG Electronics’ premium clothing care system, LG Styler, at last year’s CES. It also showcased virtual fitting technology with LG Electronics at IFA 2019, Europe’s largest electronics and IT exhibition, held in Berlin in September 2019.

Part of LG Electronics’ artificial intelligence (AI) brand LG ThinQ services, ThinQ Fit accurately measures the body size of a user even in dress by using 3D cameras that are developed by LG Electronics and then generates a realistic avatar (an image that represents a person in a virtual reality environment), which physically looks like the user. The user can put clothes of various styles and sizes on the avatar that appears in smart mirrors and mobile appliances installed in its exhibition booth, and then check how well the clothes are fitted without trying them on.

CES 2020 exhibition is the third collaboration project between LF and LG Electronics following CES 2019 and IFA 2019. In preparation for this fair, LF’s representative brand, Hazzys, provided LG Electronics with all sorts of clothing data it has accumulated, such as color, fabric, and size, which were needed for ThinQ Fit to embody virtual clothing. Such efforts helped narrow the difference between virtual fitting and actual fitting.

In particular, LF and LG Electronics introduced much-enhanced virtual fitting technology at CES 2020, such as functions of changing hair and glasses and customized repair services, which had not been developed before. This new high-end technology aims to relieve online shoppers of the inconvenience caused by purchasing wrong size or wrong length clothes.

The new conceptual technology allows users to buy clothes directly from the LF mall, the LF’s mobile shopping application linked to ThinQ Fit, or can offer them style recommendations by using big data analysis.