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Samsung Electronics Ranked 1st in Middle East and Africa Smartphone Market
Samsung Accounts for 29%
Samsung Electronics Ranked 1st in Middle East and Africa Smartphone Market
  • By Michael Herh
  • January 2, 2020, 11:33
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Samsung Electronics ranks first in the Middle East and African smartphone market.

Samsung Electronics ranked first in the Middle East and African smartphone market in the third quarter of 2019 with a 29 percent share, global market researcher Counterpoint Research said.

The Galaxy A series hit an all-time high in sales in the Middle East and African market in the third quarter of 2019, according to Counterpoint Research's latest Market Pulse report.

The mobile phone market in the Middle East and Africa grew 1 percent on year in the third quarter of last year, while the smartphone market grew 2 percent. The feature phone market did not change much. The growth slowdown is attributed to economic crises and regulations in key countries, including Nigeria, Egypt and South Africa, which account for one-fourth of the Middle East and African region. In this market, the Galaxy A10 and the Galaxy A20 enjoyed strong sales, helping Samsung Electronics take the top spot.

The top two players in this market are Samsung Electronics and Tecno of China. They are seeking to expand their market shares in the Middle East and African market through partnerships. Techno recently opened its first flagship store in Nigeria. It beat Huawei to rise to second place, and its Spark 3 and the Pop 2 Power became best-selling models.

Except Tecno, Huawei was the only Chinese company to join the standings. Other Chinese mobile phone manufacturers including Vivo, Oppo, and Xiaomi are still trying to enter the African market. Feature phones account for 37 percent of total handset sales in the African market in the third quarter.

A transition from feature phones to smartphones is going slow in the region due to a combination of problems such as high data and device costs and digital illiteracy.