Samsung-LG TV War Continues

Samsung Electronics QLED 8K TVs

Samsung Electronics and LG Electronics are having a nerve war over premium 8K TVs ahead of CES, the world's largest trade show that kicks off in Las Vegas of the United States next month. The two companies argued over TV picture quality, but this time they are fighting each other over a certification issue.

Samsung Electronics announced on Dec. 25 that it has obtained an 8K HDMI 2.1 video standard certificate for the first time in the TV industry. The certificate was given by the HDMI Certification Center, which is officially recognized by the HDMI Association responsible for the HDMI standard. The standard, which had already been applied to Samsung's 8K TVs launched in 2019, requires a certified TV to play 120 4K frames and 60 8K frames per second. Samsung Electronics will apply HDMI 2.1 certification to new TV models to be released next year.

When Samsung announced that it has received the 8K TV certificate, LG Electronics said that it has also received the certificate and already applied to all of its 8K TV models.

Samsung Electronics leads the early 8K TV market with an 85 percent market share, according to HIS Markit. In 2020, the company plans to expand 8K TV sales by promoting ultra-premium QLED 8K TVs and 8K TVs loaded with general LCD panels.

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