Korea has been ranked 19th in terms of online shopping convenience.
The “2019 B2C E-Commerce Index” released by the United Nations Conference on Trade and Development (UNCTAD) on Dec. 8 ranked South Korea 19th out of 152 countries, up three notches from last year. South Korea scored 89.4 points out of 100. It ranked third among Asian countries after Singapore and Hong Kong, according to the Index.
The index was based on four criteria: online financial account holding rate, internet penetration, reliability of the UPU post services, and security of Internet servers.
The most online shopping-friendly country is the Netherlands which scored 96.4 points. It was ranked first for two consecutive years since last year. Among the top 10 countries, all countries except Singapore (3rd) and Australia (10th) are in Europe. The United States came in 13th, while Hong Kong and France placed 15th and 16th, respectively. Japan ranked 21st, two notches lower than Korea. China placed 56th.
By category, Korea scored high in online financial account holding rate (95 points) and Internet penetration (96 points). In particular, Korea was second only to Ireland in reliability of the UPU post office with 99 points.
Korea’s Internet server security was higher than the global average (55 points) but lower than the average of developed countries (87).