Sales Increase 5.5% on Month
SsangYong Motor Co., part of India's Mahindra Group, announced on Dec. 2 that the company sold a total of 10,754 units in November 2019 -- 9,240 units in domestic sales and 1,514 in exports.
SsangYong’s November sales increased 5.5 percent from the previous month, driven by domestic sales growth. The company saw an increase in sales across its model line-up at home in November.
In the domestic market, the company witnessed an increase of 14.9 percent compared to the previous month, maintaining an uptrend for the second straight month. Its domestic sales surpassed 9,000 units again in six months since May, when its sales were 10,106 units.
The compact SUV Tivoli and pick-up Rexton Sports were up 8.7 percent and 12.1 percent, respectively. The mid-sized SUV Korando showed an uptrend for three consecutive months since August when its gasoline-powered version was launched, increasing 15.9 percent on month and 400 percent on year.
SsangYong’s November exports decreased from a year earlier, but they are expected to recover steadily since the company is making an effort to enhance brand awareness by conducting various marketing programs including media test-drive event prior to selling the Korando M/T models in the global market.
SsangYong Motor recently announced its participation in the 2020 Dakar Rally for three consecutive years with its rally car the Korando DKR based on the Korando, which received five stars in the Euro NCAP Safety Test. The company will continue to carry out various global activities to enhance its brand awareness and develop its technology.
SsangYong CEO Yea Byung-tae commented, “Our November domestic sales exceeded 9,000 units helped by a growth in all our models,” adding, “We will expand our global sales by making an effort to improve brand awareness globally as well as to spur sales growth at home aggressively.”