Monday, December 9, 2019
LG Electronics to Expand Budget Smartphone Lineup in Europe and Latin America
LG’s Smartphones in US$200 Range
LG Electronics to Expand Budget Smartphone Lineup in Europe and Latin America
  • By Michael Herh
  • December 2, 2019, 09:54
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The K50S (left) and K40S from LG Electronics
The K50S (left) and K40S from LG Electronics

LG Electronics will strengthen its smartphone lineup by releasing new budget smartphone models in major overseas markets.

LG Electronics announced on Dec. 1 that it was launching new LG K series products such as the LG K50S and the LG K40S in major European countries including Poland, Spain and Italy, and major Latin American countries such as Mexico, Brazil and Panama. The prices of the new products are in the US$200 range. The company has made the budget models highly competitive by loading them with high-standard displays, cameras, and batteries.

The LG K50S features a 6.5-inch display and a 4,000-mAh high-capacity battery. The camera is equipped with a 13-megapixel standard lens on the front, and 13-megapixel standard, 5-megapixel wide-angle and 2-megapixel depth lenses on the back.

The LG K40S is loaded with a 6.1-inch display, a 3,500-mAh battery, a 13-million-pixel standard camera, a 13-million-pixel standard camera, a 5-million pixel wide-angle camera.

Both models have proved their durability by passing the six criteria of a United States defense standard, often called "MilSpecs" -- high temperature, low temperature, thermal shocks, humidity, vibration and shocks. They also offer various convenience functions such as an AI camera, Google Assistant and DTS:X stereo sounds.

LG Electronics supplies two new products in a joint development production (JDM) method. LG Electronics develops software for the product and carries out product design and parts procurement in cooperation with partners. Production is outsourced to its partners. The company expects the new production method to greatly boost the competitiveness of its money-losing smartphone business.