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Cafe24 and Innocean Forge Partnership for Licensing Service
To Support E-commerce Stores with Licensing Services
Cafe24 and Innocean Forge Partnership for Licensing Service
  • By Kim Eun-jin
  • November 18, 2019, 18:00
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E-commerce platform Cafe24 has formed a partnership with Hyundai Motor Group’s advertising subsidiary Innocean Worldwide to support online businesses with licensing services.

E-commerce stores running on Cafe24’s platform will now be able to utilize licensing to easily produce, ship, market, and promote products.

Global e-commerce platform Cafe24 announced on Nov. 18 its MOU with Hyundai Motor Group’s advertising subsidiary Innocean Worldwide for supporting online businesses with licensing services.

The two companies will roll out licensing services for e-commerce stores to give them easy access to using global brands and characters in the production of their store goods. For instance, if an online business wants to produce clothing featuring a famous character, the previously complex licensing processes regarding contracts and fees will be simplified into a couple clicks on an application.

Cafe24 and Innocean will join efforts to vitalize licensing business within the e-commerce market through integrating the licensing service into Cafe24’s App Store. In addition, services including licensing-based product planning, production, promotion, and shipping will also be supported.

Innocean is one of Korea’s biggest global advertising companies and is most concentrated on Hyundai Motor Group. Innocean holds the licensing rights to various global characters and brands including Robot Taekwon V and Sweet Monster through which the company is continuing to grow its content business.

Cafe24 CEO Lee Jae-suk said, “The environment has been created where online businesses can easily gain product competitiveness through the licensing service.” He added, “Cafe24 will continue to sophisticate its platform to offer more diverse services like these so that businesses can achieve growth.”