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Cafe24 Japan and TSI Holdings Launch K-fashion Store ‘MORUGI’
K-fashion Brands Get a Boost in Expanding to Japan
Cafe24 Japan and TSI Holdings Launch K-fashion Store ‘MORUGI’
  • By Choi Moon-hee
  • November 7, 2019, 09:53
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Japanese fashion conglomerate TSI Holdings has launched its K-fashion online store "MORUGI" ( on Cafe24 Japan (

Global e-commerce platform Cafe24 announced on Nov. 7 that the Japanese fashion conglomerate TSI Holdings launched its K-fashion online store "MORUGI" ( on Cafe24 Japan (

MORUGI is an e-commerce store specializing in Korean-style fashion and targets Japanese women in their 20s to 40s. The store offers a variety of K-fashion items ranging from street styles to on-trend pieces. Popular Korean brands like "AIN" and "OPEN THE DOOR" have already joined as participating brands within the store.

MORUGI also publishes information on Korea’s latest fashion trends, travel spots, and must-try restaurants on its site to provide a more unique experience for Japanese shoppers.

The MORUGI launching will enable K-fashion brands to easily expand their reach to Japan’s market via a stable sales channel.

TSI Holdings chief digital officer Matahiro Kashiwagi said, “MORUGI will play a vital role in meeting the growing demand for K-fashion in Japan.” He added, “The easy integration between Cafe24’s e-commerce stores and MORUGI will allow more Korean brands to sell in Japan.”

Cafe24 CEO Lee Jae-suk said, “This joint achievement in fashion business know-how between Cafe24 and TSI Holdings will contribute to e-commerce in Korea and Japan.” He added, “We will continue to enhance our e-commerce platform so that more Japanese companies like TSI Holdings can conduct successful online business through Cafe24.”

Meanwhile, TSI Holdings is a Japanese fashion conglomerate with more than 40 major brands including Margaret Howell, Pearly Gates, and Nano Universe as well as 1,000 offline stores. The company posted 1.7 trillion won in revenue last year. Previously in November 2018, Cafe24 and TSI Holdings signed a strategic partnership for vitalizing global e-commerce of Korean and Japanese fashion brands.