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Samsung Electronics to Hold “Space Selfie” Marketing Campaign for European Consumers
Selfies Taken in Space
Samsung Electronics to Hold “Space Selfie” Marketing Campaign for European Consumers
  • By Choi Moon-hee
  • October 25, 2019, 09:34
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A selfie of British model and actress Cara Delevingne shown on the screen of a Galaxy S10 5G handset in space

Samsung Electronics announced on Oct. 24 that it will carry out a “space selfie” marketing campaign for European consumers. It is an event that allows customers to take selfies in space using the Galaxy S10 5G smartphone loaded onto a balloon shot up in the stratosphere.


The Space Selfie Campaign uses two Galaxy S10 5G handsets on a specially designed helium balloon which is shot into the stratosphere at a height of about 20 km.

Since Oct. 16, Samsung Electronics has been accepting applications from consumers in 22 countries across Europe, including the United Kingdom, Spain and Italy. The photos of these applicants will be sent to the Galaxy S10 5G handsets on the super pressure balloon, and the phones take selfies against the backdrop of the earth and send them back to the applicants.

The campaign will involve not only consumers but Korean footballer Son Heung-min in the Premier League of Europe, British model and actress Cara Delevingne, Italian rapper Fedez, Spanish actor Mina El Hammani and Swedish football player Zlatan Ibrahimović.

"The concept of sending selfies to the Galaxy smartphone in space interested me very much," Son said. "I am very happy to be the first Korean to have a selfie against the backdrop of the earth."