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Samsung and LG Seeking to Break Apple’s Grip on Japan with Foldable, Dual-screen Phones
Challenging Apple's Dominance in Japan
Samsung and LG Seeking to Break Apple’s Grip on Japan with Foldable, Dual-screen Phones
  • By Michael Herh
  • October 23, 2019, 10:37
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The V50S ThinQ dual-screen phone from LG Electronics

Samsung Electronics and LG Electronics are seeking to break Apple’s grip on the Japanese smartphone market with new form factors.

LG Electronics will launch the G8X ThinQ (Korean model name: V50S ThinQ) through SoftBank in Japan this December, the company said on Oct. 22. The dual-screen phone is an LTE version of the V50S ThinQ.

LG Electronics will launch a smartphone model in Japan about two years after it launched the V30 Plus in January of last year. As its previous model V50 ThinQ and the dual-screen smartphone sold nearly 600,000 units in Korea, LG Electronics is hoping that its new dual-screen smartphone will attract Japanese consumers.

Samsung Electronics will also launch the Galaxy Fold on Oct. 25 in Japan. The global smartphone giant attaches the Galaxy logo instead of the Samsung logo to the back of the foldable phone to boost its brand image among Japanese consumers.

In Japan, Samsung and LG compete with the iPhone, which accounts for more than half of the Japanese market. According to Strategy Analytics, a market research firm, Apple ranked first in the Japanese smartphone market with a 50.8 percent share in the second quarter of this year. Samsung came in second, but its share was only 9.8 percent. Apple's new iPhone 11 series is enjoying popularity in Japan as their previous models did.