Thursday, November 21, 2019
Cafe24 Links Southeast Asia’s Biggest Marketplace Shopee
'Multimarket Management' Connects Shopee Singapore 
Cafe24 Links Southeast Asia’s Biggest Marketplace Shopee
  • By Kim Eun-jin
  • October 23, 2019, 10:12
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Cafe24 is making it easier to connect to 650 million Southeast Asian consumers by integrating Shopee Singapore to its "Multimarket Management" service.

Shopee Singapore is one of the most actively used online marketplaces in Singapore, Vietnam, Taiwan, the Philippines, Thailand, Malaysia, and Indonesia. It holds first place in mobile shopping market share with its mobile app recording close to 200 million downloads. The platform is achieving rapid growth with over US$10 billion in gross merchandise volume in just three years since its founding.

Cafe24 online stores’ integration to Shopee allows for easy product registration and sales as well as localized shipping services. Merchants will be able to provide shoppers with a familiar and convenient online shopping experience, which can increase sales.

Integration with Shopee will begin with Singapore and later expand to the platform’s many global regions.

Cafe24’s Multimarket Management service provides easy connection between e-commerce stores and external platforms so that merchants can sell directly on multiple channels. The service is free for all Cafe24 stores.

“Cafe24 is ramping up support for e-commerce merchants expanding to the Southeast Asian and Taiwanese markets by adding Shopee as a sales channel,” said Cafe24 CEO Lee Jae-suk. “We will continue to integrate more markets so that merchants can succeed internationally.”