Samsung Electronics has filed a complaint against LG Electronics with the Korean Fair Trade Commission (FTC) regarding the latter’s recent OLED TV advertisement.
Samsung claimed that LG Electronics violated the Act on Fair Labeling and Advertisement and the Fair Trade Act by running ads that make groundless allegations against its its QLED TVs and 8K TV technology.
Samsung’s move is a response to LG Electronics, which filed a complaint last month against Samsung Electronics with the FTC for violating the Act on Fair Labeling and Advertisement.
LG Electronics asserted that Samsung’s QLED TV advertisement was false and exaggerated. At the time, Samsung said it would respond firmly to LG Electronics’ groundless claims.
Samsung took issue with LG’s ad video, which says, without offering hard evidence, that Samsung TV’s black color can be inaccurate and other colors can be exaggerated. The video even used a word that can remind people of an English swearword, Samsung says.
“An FTC probe will provide an opportunity to find out whether the Samsung Electronics advertisement violated the Act on Fair Labeling and Advertisement,” LG Electronics said in response.