To celebrate the 10th anniversary of the birth of the Galaxy smartphone, Samsung Electronics is launching a “space selfie” campaign that allows its customers to indirectly take selfies in space. The campaign is designed to project Samsung's innovative image in line with its brand tagline, “Do What You Can’t.” The event is more meaningful it overlaps the 50th anniversary of the moon landing.
Samsung's U.K. subsidiary will shoot up into the stratosphere a high-altitude helium balloon, half the size of a basketball court (10.5 m × 18 m), in South Dakota of the United States on Oct. 21-23 (local time), with two units of the Gallaxy S10 5G loaded.
The balloon device will withstand a temperature of minus 65 degrees Celsius at an altitude of 65,000 feet for about 200 hours until Oct. 31, taking selfies of customers against the earth. The event is for residents of European countries. They can participate by applying at the Mission Control website and uploading their selfies by Oct. 31.
To this end, Samsung Electronics made both the customized equipment box used in the campaign and the two units of the Galaxy S10 5G run on solar energy and developed two special applications for the event.
The ground control application can send and receive selfies between the website and the device. The other application takes a selfie on the Galaxy S10 5G with the earth as its background through communication between the camera of the device in the stratosphere and the Galaxy S10 5G handsets. The photos will be sent directly to the customers via the ground control app.