Friday, February 28, 2020
Cafe24’s Multimarket Management Service Connects 3 New Markets
Up to 30 Marketplaces to Be Connected within Year
Cafe24’s Multimarket Management Service Connects 3 New Markets
  • By Kim Eun-jin
  • October 17, 2019, 12:03
Share articles

Global e-commerce platform Cafe24 is providing online store integration to three e-commerce markets Halfclub, Ogage, and Bori Bori through its "Multimarket Management" service.

The newly connected markets each have distinctions in the fashion retail industry. Halfclub houses 4,000 brands on its platform while Bori Bori is one of Korea’s biggest baby and kids online clothing markets with 2 million active members. Ogage offers trendy fashion styles made by smaller retail brands.

Such new integrations add more variety to sales channels so that online stores can sell on markets that better align with their brand concept or products.

The Multimarket Management service helps e-commerce merchants sell on online markets, social commerce sites, and other external marketplaces by syncing products with their main Cafe24 online store. The service is free for all merchants using Cafe24’s platform.

Cafe24 currently provides integration with 23 different sales channels including global markets like Amazon and Tmall Global, along with major Korean markets Coupang, Gmarket, and Auction. Up to 30 channels will be connected within this year.

“Cafe24 is continuously adding new markets to our Multimarket Management service so that e-commerce stores can expand their sales channels more easily,” said Cafe24 CEO Jaesuk Lee. “We will continue to focus on listing more markets so that merchants can further grow their businesses.”

Meanwhile, Halfclub, Ogage, and Bori Bori are managed by Tricycle, an online fashion company affiliated with LF.