Kia Motors has opened a brand experience hall in India for the first time in overseas markets. The move was designed to boost its brand power in India as it plans to operate a factory with a capacity of 300,000 units a year.
Kia Motors opened “BEAT360 Delhi” at the DLF Cyber Hub in a commercial complex building in Gurgaon, India on Oct. 10 (local time).
DLF Cyber Hub is a representative high-tech commercial complex with an average of 25,000 visitors per day. It houses offices of a wide array of IT and electronics companies. Through BEAT360 Delhi, Kia Motors plans to provide unique experiences to local consumers who are interested in high-tech products and advanced IT.
Kia will also exhibit the Seltos recently launched and will give visitors test ride opportunities and take questions about the cars from them. The Seltos has been gaining popularity by surpassing 50,000 units in pre-orders until the end of August since debuting in the Indian market in July. Despite its weakness as a latecomer unfamiliar to Indian customers, the Seltos has been received well by consumers in India, posting steady sales growth in the two months. In fact, the Seltos has come in first in sales for two consecutive months in the Indian compact SUV category.