TV War Likely to Continue

At this year’s IFA in Berlin, LG Electronics displayed its 8K TVs along with Samsung Electronics’ 8K TVs for video quality comparison purposes.

The International Committee for Display Metrology (ICDM) has announced that it would not intervene in the ongoing arguments between Samsung Electronics and LG Electronics related to 8K TV technology.

“We do not intervene or mediate in such issues no matter what data is presented by companies using the Information Display Measurements Standard,” the ICDM explained, adding, “The standard defines no compulsory value regarding display quality measurement and it is the job of other standardization organizations.”
 

The arguments started when LG Electronics recently said that the contrast modulation of Samsung Electronics’ QLED TVs is less than 50 percent as the standard of the ICDM and thus the TVs cannot be regarded as 8K TVs. Samsung Electronics said in response that the contrast modulation is no longer valid because it is an index applied to black-and-white TVs.
 

The ICDM said that a contrast modulation of 50 percent cannot be any reference value and this is a part that can be interpreted favorably for Samsung Electronics. However, the Consumer Technology Association of the United States recently suggested the same contrast modulation as a reference for its 8K logo program. Under the circumstances, both LG Electronics and Samsung Electronics are likely to keep arguing while highlighting each other’s weak points.

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