A Small Amount Allotted for Pre-sales
The Samsung Galaxy Fold has been sold out in the second as well as first pre-sale. Samsung Electronics prepared more Galaxy Folds for the second pre-sale, which started at midnight on Sept. 18, yet the devices ran out in just 15 minutes.
Such a high popularity of the first foldable smartphone of Samsung Electronics has to do with an undersupply. In the first pre-sale, 300 to 400 units were allotted to each of the three local mobile carriers and 2,000 to 3,000 units were allotted as unlocked phones. The total amount was slightly more than 10,000 units in the second pre-sale. The amount allotted for the two pre-sales is a very small amount in that flagship Samsung smartphones have posted hundreds of thousands of contracts on the first day of their pre-sale alone. The undersupply is likely to continue with Samsung Electronics planning to supply less than one million Galaxy Folds worldwide.
The price of the phone is as high as 2,398,000 won, and yet a large number of consumers are showing interest in the first-ever foldable smartphone. In addition, some of those who bought the phone in the first pre-sale are selling it for a premium of approximately one million won. Moreover, the current maximum premium is about five million won abroad in spite of the fact that it is yet to make its debut in overseas markets.