Wearable Device Market Growing Fast
Samsung Electronics’ Galaxy Watch Active2 now outsells its previous model by more than two to one during the pre-order period. Its popular models are out of stock. Previously, Xiaomi’s Mi Band 4 was sold out within two rounds of pre-orders. As the market for wearable devices such as watch and wireless earbud has been growing, wearable device manufacturers are expected to plunge into a big war this fall.
The Galaxy Watch Active2 will be available for pre-order on Samsung.com, Musinsa and other major e-commerce sites until Sept. 5. It is so popular that the first batch is selling out quickly.
Samsung.com suspended the pre-sale of the Galaxy Watch Active2 on Sept. 2 due to a short stock for models in some popular colors, such as aqua black and aqua silver. It was four days after it started receiving pre-orders on Aug. 30. But now it has resumed the pre-sale. Buyers will receive the product after Sept. 20.
The Galaxy Watch Active2 comes in two sizes of 40 mm and 44 mm, two materials of aluminum and stainless steel, and three colors. Consumers can choose from among a total of 12 models. Market experts said the wide range of choices is one of the reasons for robust sales.
The Xiaomi Mi Smart Band 4 with an affordable price tag of 31,900 won (US$26.43) was sold out in just four hours after pre-orders began in South Korea on Aug. 20. The second batch of the smart band was all sold out again in less than a day three days later. Despite the affordable price, it has a full-color AMOLED display and a 135 mAh battery that should last for up to 20 days.
In addition, Apple is planning to launch the Apple Watch 5 with stronger health and fitness features, along with the iPhone 11 this month. Accordingly, there will be a fierce competition among major wrist-wearable device producers this month.