SK Siltron, a silicon wafer producer, is stepping up marketing efforts. The company’s headquarters in Korea has begun to directly handle overseas semiconductor customers, a task that has been left to overseas sales affiliates.
SK Siltron’s main office in Korea has been carrying out sales activities for its customers in the United States since the first quarter of this year. Previously, these activities were carried out by SK Siltron America, a U.S. sales subsidiary. SK Siltron America is now responsible only for customer care and support. As a result, SK Siltron America's first-quarter sales plummeted to 50 million won from 25.9 billion won in the fourth quarter of 2018.
SK Siltron plans to make all its overseas sales subsidiaries look similar to SK Siltron America in the future. SK Siltron has five overseas sales subsidiaries in Japan, Taiwan, Europe and China.
“Our head office will take care of our overseas customers on its own and our overseas subsidiaries will be in charge of customer care and support,” an SK Siltron official explained.
Meanwhile, SK Siltron's sales have been on a steady rise on the back of growing demand for semiconductors. Last year, sales reached 1.43 trillion won, up 44.2 percent on year. In the first half of this year, the company posted 771 billion won in sales, up 23.9 percent on year, and 190.4 billion won in operating profit, a 7.02 percent increase.