Mercedes-Benz Korea is leading foreign car brands in sales of luxury cars with a price tag of more than 100 million won per unit.
On the other hand, BMW Korea, which has launched the facelifted 7 Series to catch up with the S-Class of Mercedes-Benz, is performing below expectations.
The number of imported cars worth over 100 million won per unit sold in Korea by July this year totaled 13,791, said the Korea Automobile Importers and Distributors Association (KAIDA) on Aug. 11
Mercedes-Benz came in first with 4,686 units (33.98 percent), followed by BMW (3,601 units and 26.11 percent), Porsche (2,829 units and 20.51 percent), Land Rover (1,200 units, 8.7 percent), Maserati (645 units and 4.68 percent), Lexus (244 units and 1.77 percent), Cadillac (182 units and 1.32 percent), Jaguar (129 units and 0.94 percent), Bentley (73 units and 0.53 percent), and Lamborghini (51 units and 0.37 percent).
The flagship S-Class boosted Mercedes-Benz to the first spot in Korea's high-priced imported car sales. In particular, among the 4,307 cars worth over 150 million won per unit sold in Korea, 2,400 were the S-Class, accounting for more than half of total.
By contrast, the 7-series launched by BMW Korea in June has been a big disappointment. Approximately 200 units of the model were sold in the two months until July, about half the level recorded in the same period last year.
Mercedes-Benz has more than 10 models in the S-Class, while the BMW 7 Series has only seven. The S-class offers consumers a wider choice of models.