Global HR companies such as Cornerstone OnDemand and Workday are entering the South Korean market one after another with the South Korean HR market showing a rapid growth based on 52-hour workweek, minimum wage increase, conversion of temporary positions to permanent positions, etc.
Workday, which set up its branch in South Korea last year, has launched aggressive marketing campaigns. For example, it relocated its office to Teheran-ro, Seoul in May this year and held the first Workday Elevate Seoul last month. It was attended by approximately 350 organization management and HR directors, IT division managers, and so on.
Cornerstone OnDemand entered the South Korean market by holding hands with Samsung Electronics on July 12. At present, Cornerstone OnDemand is providing its services in 43 languages in 192 countries and more than 3,500 companies around the world are using its services. It is going to launch a series of marketing campaigns in South Korea from now on.
“Samsung Electronics contacted us while seeking solutions,” said Cornerstone OnDemand founder and CEO Adam Miller, adding, “Samsung said it came to know while working with other firms such as Gartner that we are the leader of the industry.”