SsangYong Motor Co., part of India's Mahindra Group, announced on July 1 that the company sold a total of 70,277 units in the first half of 2019 – 55,950 units in domestic sales and 14,327 in exports, including CKD kits.
SsangYong’s H1 2019 sales increased 4.7 percent compared to the same period last year. The company attributed the growth to an increase in domestic sales thanks to the launches of three new cars this year.
The company launched the Rexton Sports in January, the brand-new Korando in February, and the Very New Tivoli with the company’s first 1.5 litre turbo gasoline engine in June.
In the domestic market, the company’s sales grew 8.6 percent in the first half over the same period last year thanks to the successful launches of three new cars.
In the overseas market, however, the company’s exports dropped 8.2 percent year-on-year due to the realignment of the product mix.
The company’s June sales dropped 17.5 percent from a year earlier. Its domestic sales decreased 15.1 percent and exports 25.5 percent, respectively.
SsangYong Motor will focus on enhancing customer experience by strengthening marketing events such as a collaboration with top street-fashion brand Covernet and a hotel staycation with Tivoli.
Yea Byung-tae, CEO of SsangYong Motor, commented, “We achieved year-on-year growth in the first half driven by increased sales at home with a series of new car launches,” adding, “We will increase our global sales by conducting diversified marketing activities and launching new cars in more export markets.”