Thursday, November 21, 2019
LG Display Tops Global Automotive Display Panel Market
Overtaking Japan's JDI in Terms of Shipments
LG Display Tops Global Automotive Display Panel Market
  • By Michael Herh
  • June 21, 2019, 11:25
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An automotive display panel from LG Display

LG Display has topped the global automotive display panel market in terms of shipments for the first time.

Global automotive display shipments totaled 36.329 million units in the first quarter of this year, down 10.0 percent from 40.32 million units in the same period of last year, global market researcher IHS Markit said on June 20.

However, LG Display increased its share by 32.5 percent on year to 6,080,000 units, chalking up a 16.8 percent market share and outclassing JDI of Japan (5.8 million units, 16.0 percent) for the first time. In the first quarter of last year, JDI enjoyed a share of 18.2 percent, followed by LG Display with 11.4 percent, but after that the gap between the two narrowed.

The two companies were followed by China's Tianma (5,149,000 units, 14.2 percent), Taiwan's AUO (4,795,000 units, 13.1 percent) and Taiwan's Innolux (4,144,000 units, 11.4 percent).

In terms of sales, LG Display maintained its leading position with US$413.8 million, up 34 percent from the first quarter of last year. In particular, in terms of sales, its share jumped from 14 percent to 23 percent in one year.

JDI was second with US$280 million in sales, followed by AUO with US$230 million.

"Demand for 5-inch or bigger panels has been on the rise as dashboards and center fascias (control panel boards) are replaced with displays," said an industry insider. “It is very meaningful that LG Display took the lead in the overall automotive display market after leading the market of 5-inch or bigger panels."

LG Display is supplying panels to Korean and foreign automakers such as Hyundai, Kia, Daimler Benz, BMW, Tesla, and General Motors (GM) while securing product competitiveness through its proprietary technologies such as in-plane switching (IPS) for a wider viewing angle and in-Touch technology which enhances the accuracy of touches. In addition, the company is expanding its presence in the premium display market with organic light emitting diode (OLED) technology front and center.