Fast and Furious
Automotive Week 2014 will be held March 28 to March 30 and will feature the world-famous Hot Import Nights (HIN).
Automotive Week 2014, Korea’s biggest trade show specializing in automobile aftermarket products, will introduce a new paradigm of automobile trade show through hosting of the Kar Model Show (KMS) 2014.
Automotive Week 2014, which has sought to expand the infrastructure of the automobile industry through after-market products, has decided to introduce an automobile lifestyle show for true car aficionados by co-hosting KMS 2014.
KMS is being held for the first time in Korea between March 28 and 30 in KINTEX’s Hall 2 during Automotive Week 2014. KMS 2014’s main partner and the first event of the show is the world-famous Hot Import Nights (HIN), the biggest import car trade show in the US. KMS will then introduce more events from the US, with a sneak peak at some of the biggest automobile lifestyle shows.
The KMS show is intriguing in that it focuses on the key words of a new culture of auto enthusiasts, with lots of eye candy, such as a model contest sponsored by KMS and HIN, a DJ Club party, rave festivals to attract auto aficionados and introduce them to a new automobile lifestyle and entertainment à la the movie Fast and the Furious.
The model selection show is bound to be a highlight for male enthusiasts, as it will select the first KMS and HIN model from Korea, with the model to be later invited to the HIN show in the US. HIN models are quite well-known in the US in trade shows and print media. As such, a Korean model’s representation in the HIN shows will bode well, especially with the rising popularity of Hallyu in the US. In addition, it will accentuate Korea’s automobile manufacturers, giving them added promotional value.
KMS is put together by an event marketing group based in Los Angeles, which includes SK Marketing and S&P AMG. It has been brought to Korea by KINTEX, which oversees Automotive Week 2014.
Other shows in KINTEX's Automotive Week 2014 include the Tuning Show, Auto Service Korea, and Auto Camping.