Samsung Electronics will launch the Galaxy M40, the fourth model of the Galaxy M series, in order to penetrate the Indian market. It remains to be seen whether the Galaxy M40 will record sold-outs as did the Galaxy M10, M20 and M30 and help Samsung Electronics regain the top spot in the Indian smartphone market.
Samsung Electronics announced on June 11 (local time) the Galaxy M40 will go on sale at online stores such as Samsung.com and Amazon on June 18.
The Galaxy M40 is loaded with Infinity-O Display, which has a camera hole in its full front screen. On the back is a triple-lens camera which consists of a 32-megapixel main camera, a 5-megapixel camera, and an 8-megapixel super wide angle camera. In particular, the model features screen sound technology to generate sound from smartphone screens.
In addition, the model is powered by a 3,500 mAh battery and will come in midnight blue and sea water blue. Its price starts at 9,990 rupees.
Samsung Electronics expects the Galaxy M40 to continue strong sales of the previous Galaxy M series, which sold more than 2 million units in India alone and became the most popular smartphone models in Amazon from February to March.
Samsung Electronics aims to outsell Xiaomi and regain first place in India, which is one of the largest smartphone markets in the world. It had enjoyed the largest market share in the Indian market until 2017, but began to lose to Xiaomi last year.
Xiaomi and Samsung Electronics ranked first and second with 30.1 percent and 22.7 percent market shares in the first quarter of this year, said Strategy Analytics, a global market research firm.