Humaccos Co., a Korean cosmetics venture company, has recently developed smart mask "HARC," a home-care beauty device that stimulates user's facial skin and muscles to delay skin aging and improve skin condition at the same time.
HARC is a device that combines Internet of Things (IoT) and health care; it exercises the facial skin and muscles, which are difficult to train by oneself, and restores them to a healthy state.
According to Humaccos, the global anti-aging home beauty device market is expected to grow at 21.7 percent per year, reaching US$3.9 billion by 2023. The company intends to expand its market share gradually by launching the new product in the second half of 2019.
The smart mask uses additional booster cosmetics to enhance the resilience of aged skin. Every booster cosmetics basically contains moisturizers, and comes in four types: nutrition, whitening, anti-aging and multi-functional.
HARC has automatic massage and lifting effects without touching the face. As a result, it enhances the elasticity of facial skin and is very effective in removing fine wrinkles. It also has the effect of changing the contour of one's face and restoring it to its former appearance. Therefore, the smart mask is expected to attract attention from female workers and housewives in their 30s or older.
Humaccos is currently conducting a private funding round to finance its growth as a global company based on innovative technology and competitive products.