Samsung Electronics' quantum dot light-emitting diode (QLED) TV sales have exceeded those of top five organic light emitting diode (OLED) TV manufacturers for three consecutive quarters.
Samsung's QLED TV sales totaled 896,400 units in the first quarter of this year, dwarfing the combined sales of 569,600 units by the top five OLED TV makers – LG Electronics, Sony, Panasonic, Philips (AOC/TP Vision) and Skyworth, market researcher IHS Markit said on May 29.
In the fourth quarter of last year, Samsung's QLED TV sales reached 1,080,900 units, while the top five OLED makers posted 867,700 units. The gap between Samsung and the five OLED TV makers narrowed to the 200,000 units range. Both QLED TVs and OLED TVs are key strategic products for major TV manufacturers.
IHS Markit predicted that QLED TV sales would continue to outpace OLED TV sales by 2022. Last year, QLED TVs sold 2.67 million units, outclassing OLED TVs’ 2.51 million units. The trend would hold in 2022 (10.46 million units of QLED TVs vs. 9.35 million units of OLED TVs), IHS Markit added.
The QLED TV figures are the combined sales of four TV brands -- Samsung, TCL, HiSense and Vizio – while the OLED TV figures are those of nine companies including LG and Sony. Each of these companies sold more than 10,000 units in the first quarter.
Samsung Electronics accounts for 98 percent of QLED TV sales while LG Electronics takes up 62.2 percent of the OLED TV market.
Industry experts forecast that Samsung Electronics will keep its position as the number one company in terms of revenue in the TV market for the time being. However, Chinese companies which had been focusing on the mid- to low-priced TV markets are rapidly expanding their market shares with aggressive pricing policies.