Chinese TV makers are putting mounting pressures on their Korean competitors. In the premium TV market, Korean companies are still in control but in the low-priced TV segment, Chinese companies are expanding their control.
Chinese TV maker TCL’s market share reached 10.8 percent in terms of volume in the first quarter of this year, surpassing 10 percent for the first time, market researcher IHS Markit said on May 21. Chinese TV makers continued their price war against Samsung Electronics, pulling down the Korean company’s market share below 20 percent for eight quarters in a row.
In the premium market, however, Korean companies still took a big lead. Samsung Electronics posted a 29.4 percent share in the first quarter, up from 29.0 percent in the previous quarter. Second-placed LG Electronics recorded 16.5 percent, showing a slight increase.
In the meantime, Chinese TV makers TCL and HiSense posted 7.5 percent and 6.5 percent in the premium TV market, showing a wide gap with Korean companies.