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Amorepacific Group Beefs Up Partnership with Lazada Group
Tapping into Lazada's E-Commerce Network in Southeast Asia
Amorepacific Group Beefs Up Partnership with Lazada Group
  • By Choi Moon-hee
  • May 17, 2019, 10:42
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Ahn Se-hong (left), president of Amorepacific, and Pierre Poignant (right), CEO of the Lajada Group, show a signed MOU at Amorepacific headquarters in Seoul.

Amorepacific Group announced on May 16 that it has signed an MOU on strategic partnership with Lazada Group, a leading e-commerce company in Southeast Asia.

Ahn Se-hong, president of Amorepacific, and Pierre Poignant, CEO of Lajada Group signed the MOU at Amorepacific headquarters in Seoul on May 15.

The two companies have agreed to cooperate in launching new brands, developing a new distribution business linking their on-line and off-line distribution networks, and carrying out innovative marketing activities based on data. The two sides also saw eye to eye on establishing a sound distribution order in the e-commerce of Lazada by protecting intellectual property rights.

Amorepacific Group looks to strengthen its digital business capabilities in Southeast Asia by harnessing Lazada’s extensive e-commerce network.

In addition, it expects to strengthen its position in the ASEAN beauty market by providing innovative products and differentiated experiences to customers.

"We hope that this MOU will create win-win growth between Amorepacific Group and Lazada Group in the Southeast Asian beauty care market," Ahn said. "We will put a spur to expanding our distribution channels and providing innovate customer experiences for ASEAN customers."

"I anticipate that this MOU will provide the best shopping experiences through the combination of Amorepacific Group products and Lazada’s technology in the beauty care segment, one of the core categories of Lazada." CEO Poignant said.

Currently, Amorepacific Group is offering Laneige, Innisfree and Etude products through Lazada Group's digital distribution platform in the ASEAN market including Singapore, Thailand and Vietnam.