Samsung Electronics’ premium smartphone Galaxy S10 series is boosting the company’s shares in the world's two largest smartphont markets, China and India.
Samsung Electronics accounted for 1.4 percent of the Chinese smartphone market in the first quarter of this year, said Counterpoint Research, a global market research firm, on May 11. The figure represents a slight increase from 1.3 percent in the same period a year ago and a significant rebound from 0.9 percent in the fourth quarter of last year. In particular, Samsung Electronics' smartphone sales volume surged 40 percent from the previous quarter.
Counterpoint attributed it to the popularity of the Galaxy S10 and a variety of promotions for the Galaxy A series, Samsung’s smartphones for the low-end segment.
Samsung Electronics also returned to first place in the Indian smartphone market in the first quarter, one year after losing it to the Chinese company OnePlus. In the first quarter of this year, Samsung’s share of India’s premium smartphones (over US$430) market reached 45 percent in the first quarter, eclipsing OnePlus’ 27 percent. By model, the Galaxy S10 Plus and the Galaxy S10 took up 16 percent and 12 percent of the Indian market, respectively.
The Indian smartphone market is emerging as a new blue ocean, replacing the stagnant Chinese smartphone market. Samsung Electronics is responding to diverse demands by launching the budget Galaxy M series in addition to the premium Galaxy S10 series. In fact, the Galaxy M10, M20 and M30 have been gaining in popularity since their launch earlier this year.