Korea-based mobile messaging app Kakao has announced today that KakaoTalk has been nominated for Most Innovative Mobile App by the Global Mobile Awards 2014.
The Global Mobile Awards is an award that is announced by the GSMA, an alliance of mobile operators and other key players in the mobile ecosystem. Awards are handed out in eight different categories including Connected Life Awards, Best Mobile Services, Apps of the Year, Best Mobile Handsets & Devices, Best Mobile Technology, and more.
The announcement recognizes KakaoTalk as having brought on technical, commercial, and business model innovations that have benefited consumers with new levels of functionality, access, value and convenience.
KakaoTalk is at its core a messaging application, but it has branched out to become an entire social media platform that offers commerce, games, digital content, and business marketing. KakaoTalk was the first mobile messenger app to introduce a mobile commerce model that allows users to send and receive gifts within and through mobile messaging. It was also the first to provide an emoticon store where users can purchase cute little animations and faces that were created by third party artists, propose a new genre of marketing and advertisement where users opt-in to regularly receive news from popular brands, and give access to social games on a mobile messaging platform.
“KakaoTalk showed the world what true potential a mobile messenger holds in the smart mobile era, and we believe this contribution has been recognized through this award nominee selection,” said a Kakao spokesperson, adding, “We are honored for the recognition and will continue our efforts to present new business models and innovative solutions that will provide users with unprecedented levels of convenience in communication, while fostering the growth of the entire mobile industry.”
The winners of the Global Mobile Awards will be announced at the GSMA Mobile World Congress in Barcelona on Tuesday, February 25th, 2014.