Samsung Electronics Co. and Harman International Industries Inc. are speeding up the creation of synergy.
Samsung Electronics announced on April 18 that Harman has recently signed an agreement with Germany’s BMW and China’s Great Wall Motor (GWM) to supply next-generation infotainment modules. Harman will also supply “digital cockpits,” which refer to digital multi displays, including dashboard, to BJEV, a large electric vehicle unit of Beijing Automotive Group, and automotive software to another Chinese automaker, Leading Ideal.
Industry watchers are paying attention to Harman’s digital cockpits, the first product jointly developed by Samsung and Harman, as they are getting a favorable response from auto companies. The combination of Harman’s business abilities and networks as a car audio maker and Samsung’s technology and brand awareness is boosting the two companies’ automotive electronics business.
Samsung Electronics has selected artificial intelligence (AI), 5G communication, biotech and automotive electronics as its four future businesses. The company is planning to invest a total of 25 trillion won (US$21.97 billion) into these sectors over the next three years. The automotive electronics business is backed by other subsidiaries of Samsung Group. Samsung SDI Co. produces batteries, while Samsung Electro-Mechanics Co. provides multi-layer ceramic capacitors (MLCC) and camera modules.