The fourth annual poll by KAJA has given the Hyundai New Genesis 39.76 points, placing it at the top. The result reflects various factors, but mainly value, performance, comfort and design against price, as in “dollars and sense,” were considered.
Second place BMW 5 Series received 38.72 points, and third place Mercedes-Benz S-Class got 38.39 points.
In the design category, the Jaguar F-Type won the Design Award. In the driving performance category the Lexus IS won the Performance award, and in the eco-friendly category, Renault Samsung’s electric-powered model SM3 Z.E. won the Green Car award.
Team manager of Industry Policy Lee Kwan-sup of the Ministry of Trade, Industry and Energy (MOTIE), who was among the attendees, said, “The government will strive to improve the working conditions of the industry by putting more emphasis in supporting research and development of automobile parts, and creating a mutually-beneficial ecosystem of business between small and medium sized companies and global scale manufacturers.”
Car of the Year is an award given to a newly-released automobile each year, by journalists covering the automobile industry. Korea's Car of the Year started in 2010, making this the fourth time that the award has been given. In the first year, Kia Motors’ K5 won. The second year saw Hyundai’s i40, and in the third year the Toyota Camry was selected.