Tuesday, March 31, 2020
Samsung Electronics Targeting Premium TV Market with New Products
New Models Carry Lower Price Tags
Samsung Electronics Targeting Premium TV Market with New Products
  • By Kim Eun-jin
  • March 26, 2019, 09:59
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Models introduce the 2019 QLED TV from Samsung Electronics.

Samsung Electronics is targeting the premium TV market in Korea by launching new products of various screen sizes which are loaded with advanced functions but carry lower price tags.

Samsung Electronics announced on March 25 that it would launch the 2019 Quantum Dot Display QLED TV. The 2019 QLED TV lineup will consist of 18 models, including one 8K TV series of 82-, 75-, 65- and 55-inch models and four 4K series of 82-, 75-, 65-, 55- and 49-inch models.  Among them, the 98-inch 8K model will be launched in the first half of 2019 and the Serif TV and the Frame with QLED displays will be introduced soon.

The 2019 QLED TV realizes optimal screen quality and sounds regardless of the screen quality of an original video by expand the application of AI image quality engine “Quantum Processor AI,” which nabbed the Innovation Awards at CES, to 4K models. Quantum Processor AI converts low-resolution images to 8K or 4K ones by analyzing millions of images based on a machine learning system and optimizes sound according to TV viewing space and the characteristics of content such as movies, concerts and news programs. In addition, the 2019 edition expresses an optimal black and contrast ratio by applying Direct Quantum technology which controls light block by block to more models.

An open platform loaded with New Bixby greatly improved user convenience. In particular, the new model supports AirPlay2 function which can play content stored in an Apple device wirelessly on TV. By using Google Assistant, a viewer can control main functions such as turning off power, raising volume and changing channels with his or her voices.

Models of the Samsung QLED 8K Q950R series are priced at 15,900,000 million won for the 82-inch model, 10,190,000 won for the 75-inch model and 6,890,000 won for the 65-inch model while those of the Samsung QLED 4K Q90R series at 10,990,000 won for the 82-inch model, 9,390,000 won for the 75-inch model and 5,590,000 won for the 65-inch model. OLED 4K TV models will retail at 1,440,000 won to 10,990,000 won.