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KGC’s Donginbi Wins iF Design Award
Utilizing the Beauty of Korean Tradition
KGC’s Donginbi Wins iF Design Award
  • By Choi Mun-hee
  • March 19, 2019, 11:43
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Korea Ginseng Corporation’s (KGC) premium cosmetics brand Donginbi has won a Package Design-Beauty award at 2019 iF DESIGN AWARD 2019.
Korea Ginseng Corporation’s (KGC) premium cosmetics brand Donginbi has won a Package Design-Beauty award at 2019 iF DESIGN AWARD 2019.

Korea Ginseng Corporation (KGC) announced on March 15 that its premium cosmetics brand Donginbi has won a Package Design-Beauty award at 2019 iF DESIGN AWARD 2019.

The iF DESIGN AWARD is one of the top three design prizes in the world and its awards are divided into seven categories: product, package, communication, service design and UX, architecture, interior and professional concept. This year, a total of 6,375 exhibitors from 52 countries entered the competition.

The Donginbi 1899 line received a high score for bringing out preciousness of its main ingredient red ginseng oil and blending the craftsmanship of the 1899 Signature Oil in a stamp-like cap made of leather and metal in combination with a wood package through a design concept of re-interpreting the shape of traditional Korean pot into a bottle shaped like an oil droplet.

KGC’s Donginbi official said, "We have tried to express red ginseng oil, which is the signature raw material of Donginbi products, by utilizing the beauty of Korean tradition. Based on solid quality of Donginbi products, we will continue to strengthen design capabilities to beef up its name value in the global market."

Donginbi is a premium ginseng cosmetics brand that pursues to create firm skin based on KGC’s 120 years of history and technology. By applying KGC’s exclusively developed red ginseng oil, extract, and condensate to all cosmetic lines, Donginbi has made red ginseng products for skin, which are different from other oriental cosmetics.