Brand Power
British online polling firm YouGov announced on January 17 that Samsung joined the ranks of the top 10 in twelve out of the fifteen countries where its BrandIndex survey was carried out last year.
Specifically, Samsung topped the list in Saudi Arabia, ranked second in China, Germany, and France, and third in Britain and the UAE. YouGov explained that Samsung’s brand awareness improved in these regions thanks to the Galaxy S4 smartphone and the mirrorless camera Galaxy NX.
Samsung failed to reach the top 10 in the United States, Japan, and the Netherlands. It took the 11th spot in the US. In the meantime, Google was found on the top 10 list in seven countries, followed by YouTube (four), and Amazon and Apple (three).
YouGov carried out the BrandIndex survey on a Buzz Score basis. The method is characterized by asking survey-takers whether or not they have heard of a certain brand during the most recent two weeks via ads, news, or word-of-mouth, and whether or not they feel positively or negatively about it. The score ranges from -100 to +100.