Hyundai Mobis is planning to invest 5.5 billion won in DeepGlint, a Chinese startup that owns facial recognition technology based on artificial intelligence (AI). The investment is likely to become the former’s first investment in a non-South Korean company. The purpose of the investment is to acquire deep learning-based driver behavior recognition and pattern analysis techniques.
DeepGlint’s image-based behavior pattern analysis and human body and face analysis systems are on a world-class level. Specifically, its facial recognition and analysis system is capable of distinguishing one person out of one billion within one second at a distance of 50 meters. Hyundai Mobis is planning to use this technology in developing personalized connected services. The two companies’ cooperation is expected to revolve around vehicle security authentication, driver condition monitoring and virtual in-vehicle assistance.
Vehicle security authentication can be defined as facial recognition-based driver authentication for door opening and engine starting. In addition, an in-vehicle camera can analyze a drivers’ gaze and facial expression to prevent drowsy driving and the like in real time and an AI-based assistant can play pleasant songs once it determines based on facial recognition that the driver is tired.
At present, Hyundai Mobis is running an open innovation team in the field of autonomous driving. The company is going to work more closely with and invest more in other companies in the fields including sensor, AI-based image recognition, connected car, next-generation infotainment and robotics.