Tuesday, March 31, 2020
Donginbi Launches Premium Mask Sheet Line 'Mi Mask Stick'
Based on KGC's Red Ginseng Technology
Donginbi Launches Premium Mask Sheet Line 'Mi Mask Stick'
  • By Choi Moon-hee
  • March 5, 2019, 16:30
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The Mi Mask Stick sheet masks from Korea Ginseng Corp.

Donginbi, a premium red ginseng cosmetics brand owned by Korea Ginseng Corp. (KGC), has launched a high-end sheet mask line dubbed the “Mi Mask Stick.”

This premium mask line uses KGC’s red ginseng technology and high-quality ingredients to enhance skincare benefits and differentiate itself from ordinary mask sheets.

The Mi Mask Stick is designed to provide customized intensive care to solve various skin problems. It comes in five types, with each type offering a specific function. The five types and their functions are Power Repair (elasticity), Nutrition (nutrition), Vital (vitality), Hydro (whitening) and Brightening (moisture). Users can select one of the five types depending on their skin conditions. Unlike common mask packs, they come in a stick form, which is easy to carry, store, and use.

To celebrate the launch of the new product, KGC is holding the “MASK IN LOVE” promotional event, which runs until March 17.

During the event, customers who purchase the five types of the Mi Mask Stick will be given a “Red Ginseng Daily Defense Essence (mini).” Those who purchase the “1899 Oil Capsule Serum” or the “Donginbi Power Repair Essence” will be given two Mi Mask Stick (Vital) sheets, a Donginbi Candle and a diffuser. In addition, customers who purchase the Donginbi Essence products, including the Defence, Moisture & Balancing, Duedrop Intensive Hydro and Brightening, will receive a Mi Mask Stick sheet and a Donginbi Candle.

Donginbi produces high-end cosmetics based on KGC’s red ginseng technology, which has a history of 120 years. Its products pursue a “high-density skin” and have powerful anti-aging effects as they contain KGC’s trinity of Red Ginseng Oil, Red Ginseng Condensate and Red Ginseng Extract.

Donginbi’s products can be found at Donginbi stores in major department stores and duty-free shops across the country, "Cheong Kwan Jang & Donginbi LOUNGE 1899" stores, and the Cheong Kwan Jang Mall.