Competition in 8K TV Market
As competition intensifies over the 8K TV market among global manufacturers this year, LG says that active matrix organic light emitting diode (OLED) panels are more advantageous than liquid crystal display (LCD) panels in showing high-quality videos. This means that LG refuted Samsung's position that it will lead the 8K TV market with quantum-dot light-emitting diode (QLED) TVs which combine quantum dot filters and LCD panels. The TV battle between Samsung and LG is raging over the market for big-screen high-definition TVs.
LG Display made a presentation on display technology at LG Electronics Science Park under the management of Kang In-byung, chief technology officer (CTO) and vice president of LG Display in Seoul, Korea, on Feb. 27. "OLED panels are a display platform from QD-LCD panels," Kang said. "We know Samsung is also aiming to mass-produce QD-OLED TVs based on OLED panels in 2021."
LG Display explained that Samsung rushed into production of large-sized OLED panels because LCD panels are limited in expressing 8K or clearer images. "The nature of liquid crystal in LCD panels causes a viewing angle problem," Kang said. "LCD panels’ brightness is reduced by 50 percent or even skin colors change when viewed from its sides instead of its front.”
"OLED panels are more advantageous in the 8K TV age when 8K TVs need to control 33 million pixels," Kang added. "Self-lighting display OLED panels are optimal as the higher resolution is, the smaller pixels become."