Samsung Electronics Takes Largest Share of Global TV Market for 13 Consecutive Years

Samsung Electronics took the largest share of the global TV market by sales in 2018, remaining No. 1 for 13 years running. In particular, it was dominant in the 75 inches or larger TV segment and the market for premium TVs worth more than US$2,500.

Samsung Electronics accounted for 29 percent of the global TV market in terms of sales and 18.7 percent in terms of the units sold, market researcher IHS Markit said on Feb. 24. As a result, Samsung Electronics has maintained the top spot for 13 straight years since ranking first with a 14.6 percent share in 2006.

The Korean electronics giant said brisk sales of ultra-large models and QLED TVs helped it achieve a market share of close to 30 percent in 2018. It accounted for 54.4 percent of the 75 inches or larger TV market and 44.3 percent of the market for models costing over US$2,500, IHS Markit said.

Samsung Electronics said that the average size of its TVs sold in 2018 was 46.8 inches and models 50 inches or larger accounted for nearly half of its total TV sales. The aggregate screen size of the entire TV sets sold by Samsung Electronics last year amounts to about 30 square kilometers, about 10 times as wide as the size of ​​Yeoido in Seoul.

Samsung Electronics plans to further strengthen its leadership in the super-large and premium TV segments this year by launching a new 98-inch QLED 8K model and forming more than half of the models in its QLED TV lineup with 75 inches or larger TVs. In addition, beginning this year, the TV giant will apply quantum dot (QD) displays to special products such as "The Frame" and "The Serif."