A New Plant Under Construction in Malaysia
AmorePacific Corp. has sold off its Sartre perfume plant in France to the global luxury brand Christian Dior. The company said it sold the plant as its licensing contract with the French perfume brand Lolita Lempicka ended in 2017. The Korean cosmetics giant produced perfumes at the plant.
Christian Dior Parfum acquired AmorePacific's plant on Feb. 20, according to local media outlets. The selling price was not disclosed.
The Sartre plant served as a bridgehead for AmorePacific's entry into Europe. AmorePacific built its own logistics system for export to approximately 90 countries.
The plant mainly produced perfumes, including the “Goutal Paris” brand, which was previously called Annick Goutal. AmorePacific acquired the Annick Goutal brand in 2011. Goutal Paris products will be produced under an OEM contract or at AmorePacific factories in Korea and China.
The sell-off of Sartre Plant means that AmorePacific has only one overseas production base in Shanghai, China. The Korean cosmetics giant is building a production base in Johor, Malaysia in order to expand its presence in the ASEAN market. The Malaysian plant will be completed in 2020.